KOUNOUZ
Founded in 2013, Kounouz is a luxury Moroccan fashion brand that combines traditional craftsmanship with modern design. Specialising in handcrafted high‑end clothing and accessories, the brand reinterprets iconic Moroccan garments—jellabas, caftans and jabadors—for an international audience.
Our Mission
Kounouz’s mission is to preserve and promote the rich Moroccan artisanal heritage while reinventing it for a modern and international clientele. By combining traditional manufacturing techniques with contemporary designs, every step of the creative process is carried out with care in our workshop in Marrakech. From inspiration to design, pattern-making, sewing, and final product, we dedicate our artisanal know-how to excellence. Each piece is meticulously crafted to offer our clients a unique and authentic experience, reflecting our commitment to quality and sustainability.
Traditional Oriental
Modern & Trendy
Socio‑Economic Commitment
Kounouz integrates sustainability and community impact into its business model:
Artisan collaborations
The brand works with artisans, young entrepreneurs and women’s cooperatives from rural areas near Marrakech, creating handcrafted trimmings and Aakad
Heritage training
Kounouz trains young people in traditional sewing, preserving ancestral know‑how.
Environmental initiatives
Fabric scraps are recycled into Berber rugs, adding a responsible dimension to their operations
Stores & Presence
Kounouz products are available both online and in select physical stores across Morocco and abroad. Current locations include Casablanca, Marrakesh, Rabat, Tangier, Fez, Laâyoune and Kuwait.
Timeline & Milestones
- Present – Social Impact: Ongoing collaborations with artisans and sustainable production initiatives
- 2013 – Brand Founded: Launch of Kounouz as a luxury Moroccan fashion house
- 2010s – Growth: Expansion of collections and increasing international recognition.
Stores & Presence
To meet the expectations of a broad and diverse global clientele, Kounouz offers two distinct styles: a traditional oriental style, rich in history and craftsmanship, and a trendy, modern style, perfect for those seeking a contemporary touch. We also offer children’s collections and matching accessories to elegantly complete every look.