{"id":2538,"date":"2026-02-10T14:55:27","date_gmt":"2026-02-10T14:55:27","guid":{"rendered":"https:\/\/kettanigroupe.com\/?p=2538"},"modified":"2026-02-10T15:24:53","modified_gmt":"2026-02-10T15:24:53","slug":"kettani-group-in-morocco-a-multi-brand-platform-rooted-in-local-identity","status":"publish","type":"post","link":"https:\/\/kettanigroupe.com\/fr\/kettani-group-in-morocco-a-multi-brand-platform-rooted-in-local-identity\/","title":{"rendered":"Groupe Kettani Maroc : une plateforme multi-marques ancr\u00e9e dans l\u2019identit\u00e9 locale"},"content":{"rendered":"<h1 data-start=\"450\" data-end=\"529\"><strong data-start=\"452\" data-end=\"529\">Groupe Kettani Maroc : une plateforme multi-marques ancr\u00e9e dans l\u2019identit\u00e9 locale<\/strong><\/h1>\n<h2 data-start=\"531\" data-end=\"546\"><\/h2>\n<p data-start=\"547\" data-end=\"796\"><a href=\"https:\/\/kettanigroupe.com\/fr\/about-kettani-group\/\">Kettani Group<\/a>\u00a0 est un groupe marocain multi-marques op\u00e9rant dans les principaux a\u00e9roports du Royaume. \u00c0 travers des activit\u00e9s de retail, de mode et de services orient\u00e9s voyageurs, le groupe contribue \u00e0 l\u2019\u00e9cosyst\u00e8me a\u00e9roportuaire tout en valorisant l\u2019identit\u00e9 et le savoir-faire marocains.<\/p>\n<p data-start=\"798\" data-end=\"1021\">Gr\u00e2ce \u00e0 une organisation structur\u00e9e et une vision \u00e0 long terme <strong data-start=\"858\" data-end=\"886\"><a href=\"https:\/\/kettanigroupe.com\/fr\/\">Kettani Group <\/a>Maroc<\/strong> d\u00e9veloppe un portefeuille de marques adapt\u00e9es aux standards du voyage international, tout en restant profond\u00e9ment enracin\u00e9es dans la culture locale.<\/p>\n<h2 data-start=\"1028\" data-end=\"1066\">Un groupe marocain \u00e0 la vision claire<\/h2>\n<p data-start=\"1067\" data-end=\"1324\">Implant\u00e9 au Maroc <a href=\"https:\/\/kettanigroupe.com\/fr\/\">Kettani Group<\/a> \u00e9volue \u00e0 la crois\u00e9e du commerce a\u00e9roportuaire <strong data-start=\"1137\" data-end=\"1203\">de la repr\u00e9sentation culturelle et de l\u2019excellence op\u00e9rationnelle.<\/strong>Ses activit\u00e9s sont centr\u00e9es sur les environnements a\u00e9roportuaires, o\u00f9 la qualit\u00e9, la fiabilit\u00e9 et la pertinence sont essentielles.<\/p>\n<p data-start=\"1326\" data-end=\"1406\">Cette expertise s\u2019appuie notamment sur :<\/p>\n<ul data-start=\"1407\" data-end=\"1547\">\n<li data-start=\"1407\" data-end=\"1436\">\n<p data-start=\"1409\" data-end=\"1436\">L\u2019exploitation de concepts de retail en a\u00e9roport<\/p>\n<\/li>\n<li data-start=\"1437\" data-end=\"1485\">\n<p data-start=\"1439\" data-end=\"1485\">Le d\u00e9veloppement de marques adapt\u00e9es aux flux de voyageurs<\/p>\n<\/li>\n<li data-start=\"1486\" data-end=\"1547\">\n<p data-start=\"1488\" data-end=\"1547\">Des services orient\u00e9s passagers, conformes aux standards a\u00e9roportuaires<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1549\" data-end=\"1648\">Ce positionnement permet au Groupe Kettani d\u2019op\u00e9rer efficacement tout en affirmant une identit\u00e9 marocaine forte.<\/p>\n<h3 data-start=\"1655\" data-end=\"1703\">Valoriser l\u2019artisanat marocain et les savoir-faire locaux<\/h3>\n<p data-start=\"1704\" data-end=\"2001\">L\u2019un des piliers de l\u2019activit\u00e9 du <a href=\"https:\/\/kettanigroupe.com\/fr\/\">Kettani Group<\/a>au Maroc repose sur la collaboration avec <strong data-start=\"1782\" data-end=\"1829\">des artisans, coop\u00e9ratives et producteurs locaux.<\/strong>\u00c0 travers ses marques, le groupe int\u00e8gre l\u2019artisanat marocain dans des concepts de retail modernes, accessibles aux voyageurs internationaux.<\/p>\n<p data-start=\"2003\" data-end=\"2026\">Cette d\u00e9marche contribue \u00e0 :<\/p>\n<ul data-start=\"2027\" data-end=\"2180\">\n<li data-start=\"2027\" data-end=\"2071\">\n<p data-start=\"2029\" data-end=\"2071\">La pr\u00e9servation des savoir-faire traditionnels<\/p>\n<\/li>\n<li data-start=\"2072\" data-end=\"2123\">\n<p data-start=\"2074\" data-end=\"2123\">Le soutien \u00e0 des opportunit\u00e9s \u00e9conomiques durables<\/p>\n<\/li>\n<li data-start=\"2124\" data-end=\"2180\">\n<p data-start=\"2126\" data-end=\"2180\">La mise en valeur de la culture marocaine \u00e0 l\u2019\u00e9chelle internationale<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2182\" data-end=\"2303\">Plut\u00f4t que d\u2019opposer tradition et modernit\u00e9, le Groupe Kettani cr\u00e9e un lien coh\u00e9rent entre les deux.<\/p>\n<h3 data-start=\"2310\" data-end=\"2348\">Un portefeuille de marques compl\u00e9mentaires<\/h3>\n<p data-start=\"2349\" data-end=\"2437\">Le Groupe Kettani d\u00e9veloppe et g\u00e8re plusieurs marques aux r\u00f4les distincts :<\/p>\n<ul data-start=\"2438\" data-end=\"2761\">\n<li data-start=\"2438\" data-end=\"2512\">\n<p data-start=\"2440\" data-end=\"2512\"><strong data-start=\"2440\" data-end=\"2461\">Tr\u00e9sors El Mamoun<\/strong>d\u00e9di\u00e9e aux souvenirs et \u00e0 l\u2019artisanat marocain<\/p>\n<\/li>\n<li data-start=\"2513\" data-end=\"2592\">\n<p data-start=\"2515\" data-end=\"2592\"><strong data-start=\"2515\" data-end=\"2526\">Kounouz<\/strong>marque de pr\u00eat-\u00e0-porter de luxe inspir\u00e9e des tenues traditionnelles marocaines<\/p>\n<\/li>\n<li data-start=\"2593\" data-end=\"2689\">\n<p data-start=\"2595\" data-end=\"2689\"><strong data-start=\"2595\" data-end=\"2606\">Brakett<\/strong>proposant des v\u00eatements et produits lifestyle contemporains aux influences culturelles marocaines<\/p>\n<\/li>\n<li data-start=\"2690\" data-end=\"2761\">\n<p data-start=\"2692\" data-end=\"2761\"><strong data-start=\"2692\" data-end=\"2702\">Sogeka<\/strong>sp\u00e9cialis\u00e9e dans les services de stationnement et de mobilit\u00e9 en milieu a\u00e9roportuaire<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2763\" data-end=\"2888\">Ensemble, ces marques forment un \u00e9cosyst\u00e8me coh\u00e9rent r\u00e9pondant aux attentes des voyageurs tout en valorisant le patrimoine marocain.<\/p>\n<h4 data-start=\"2895\" data-end=\"2941\">Une approche fond\u00e9e sur la qualit\u00e9 et la durabilit\u00e9<\/h4>\n<p data-start=\"2942\" data-end=\"3191\">Le Groupe Kettani s\u2019appuie sur des \u00e9quipes locales form\u00e9es et des processus structur\u00e9s garantissant coh\u00e9rence et fiabilit\u00e9. Son engagement en mati\u00e8re de qualit\u00e9 et d\u2019am\u00e9lioration continue est renforc\u00e9 par l\u2019obtention de <strong data-start=\"3152\" data-end=\"3190\">la certification ISO en 2025.<\/strong>.<\/p>\n<p data-start=\"3193\" data-end=\"3333\">Cette approche permet au Groupe Kettani de se d\u00e9velopper de mani\u00e8re responsable au sein des infrastructures a\u00e9roportuaires marocaines.<\/p>\n<h5 data-start=\"3340\" data-end=\"3353\">Conclusion<\/h5>\n<p data-start=\"3354\" data-end=\"3703\">En tant que plateforme multi-marques <strong data-start=\"3381\" data-end=\"3409\"><a href=\"https:\/\/kettanigroupe.com\/fr\/about-kettani-group\/\">Kettani Group<\/a> Maroc<\/strong> poursuit le d\u00e9veloppement de concepts de retail et de services conciliant exigences du voyage international et identit\u00e9 culturelle marocaine. \u00c0 travers des partenariats durables, une organisation rigoureuse et le soutien \u00e0 l\u2019artisanat local, le groupe contribue activement \u00e0 l\u2019exp\u00e9rience a\u00e9roportuaire au Maroc.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kettani Group in Morocco: A Multi-Brand Platform Rooted in Local Identity Kettani Group\u00a0 Moroccan is a multi-brand company operating across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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