Sustainability & Ethics
Sustainability at Kettani Group means balancing growth with responsibility, Towards people, culture, and the environment.
Responsible Sourcing
We prioritise natural materials, traditional processes, and local sourcing whenever possible, reducing environmental impact while preserving authenticity.
Ethical Production Practices
Our partnerships are guided by ethical standards that promote fair working conditions, respect for artisans, and responsible production volumes.
Circular Practices
Some of our brands integrate circular initiatives, such as:
Reusing fabric remnants
Transforming leftover materials into new products
Quality & Continuous Improvement
In 2025, Kettani Group achieved ISO certification, reinforcing our commitment to quality management, operational excellence, and continuous improvement across all activities.